“We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space,” Susan Wojcicki, Google vice president of product management, said in a celebratory blog post. “Today, with AdMob, our work to make them a reality begins.”
And what a circuitous route it was to get there. Google (GOOG) announced plans to buy AdMob last fall, but the acquisition was quickly hamstrung by a grueling regulatory review.
